Code of conduct

• Client information is confidential by default, including the fact that someone is a client, unless they have said otherwise in writing.
• We do not name a client, quote them, or use their logo without written permission. No case study is published without a sign-off.
• A client’s numbers are never used as an example, in a demo, in a deck or in training material. Every screen, figure and recording on this site comes from an invented demonstration business, and that is a rule rather than a convenience.
• We tell a client what we actually think, including when the answer is that they do not need what they came to buy.
• We do not take an engagement we are not competent to do well.

• A conflict of interest — work for a direct competitor of a client, a personal financial interest in an outcome, a family relationship on the other side of a decision — is declared before the engagement starts, not when it becomes awkward.
• Serving two competitors is possible only where both know and both agree, with the teams and the data separated.
• An outside role, board seat or advisory position that could bear on a client is declared.
• No bribery, no facilitation payments, no kickbacks — offered or accepted, directly or through anyone else. This holds everywhere we work, and it holds when it costs us the work.
• Hospitality and gifts must be modest, occasional, transparent, and never around a decision we are trying to influence. Anything beyond [Owner: gift and hospitality threshold] is declared and can be refused.
• Political contributions are not made in the company’s name.

• No price fixing, market sharing or bid rigging, and no exchange of commercially sensitive information with a competitor.
• We do not disparage a competitor’s product. Where we compare, we compare to what the product actually does, and we correct the page when we are wrong.
• We do not use another company’s confidential material, and we do not ask a new joiner for it.
• Claims we publish must be true and checkable. A capability that does not exist yet is written as not existing yet.
• We do not trade on, or pass on, material non-public information a client has shared.

• No harassment, bullying or discrimination — on any ground, in any direction, including towards a client’s people or a supplier’s.
• Access to a customer’s data is taken only when the work needs it, through the platform’s own authenticated paths, where it is recorded. Curiosity is not a reason.
• Credentials are not shared, and an account is not used as someone else.
• Human rights and the law of the place we are working in are respected. We do not take work whose purpose is to harm someone.
• Records are accurate. We do not create a document to make a past decision look different from what it was.

If you believe this code has been breached — whether you work here, work with us, or are a client — report it.

• In the ordinary case: tell the founding team, at hello@superiora.ai.
• Where that is not appropriate — because the concern involves the person you would be telling — use the independent channel: [Owner: ethics / whistleblowing channel — independent address or hotline, and whether anonymous reports are accepted].

No retaliation. Nobody is penalised for raising a concern in good faith, whether or not it turns out to be founded. Retaliating against someone who did is itself a breach of this code.

Reports are treated confidentially and shared only with those who need to look into them. What we do about a report, and who decides, is set out in [Owner: investigation and escalation procedure].