Trademarks and brand use

Superiora

The company and the strategy practice. Always capitalised, never inflected, never translated, and never abbreviated to “Sup” or “SPA”.

Superiora Planner

The planning platform, at planner.superiora.ai. Both words, in that order. Not “Superiora’s Planner”, not “the Superiora”, not “Planner” on its own in a context where it could mean something else. On a second mention within the same piece, “Superiora Planner” may become “the platform”.

Academia Superiora

The planning product for higher education, at academia.superiora.ai. A separate product with its own site; it is not a module of Superiora Planner and should not be described as one.

The sunrise mark and the wordmark

The rising arc over the horizon, and the Superiora wordmark. Both are ours.

Registration status: [Owner: which marks are registered, in which classes and jurisdictions, and the registration numbers — until this is filled the marks are asserted as unregistered].

You may, without asking

• Refer to Superiora, Superiora Planner or Academia Superiora by name, truthfully, to say what you use or what you are writing about.
• Use the logo in a customer list, a partner page or a conference slide that accurately says we are a supplier or a partner of yours.
• Use a screenshot of the product in a review, an article or teaching material, provided the screen is not altered to show something the product does not do.

You may not

• Use our names or marks in your own product name, company name, domain name, app name or social handle.
• Use them in a way that suggests we endorse, sponsor or are affiliated with you when we are not.
• Alter the logo: no recolouring, no stretching, no rotation, no outline, no added words, no shadow, no lockup with another mark.
• Use the marks on merchandise, or register them — or anything confusingly similar — as a trademark or domain.
• Use them in advertising you have not cleared with us, or as a keyword bid against our own name.

How to set it

• Keep clear space around the logo of at least the height of the mark itself.
• Do not print the wordmark smaller than about 100 px wide; below that use the mark alone.
• Put it on white, on near-white, or on our own near-black — not on a busy photograph.

Anything not covered here: ask. We answer brand questions quickly and we would rather say yes to a use we have seen than find one we have not.

Where this site names another company or product — Anaplan, Abacum, Microsoft Excel, PostgreSQL, Amazon Web Services, Claude, or any other — the name is the trademark of its owner, used for identification only. Their use here is nominative: it says what a thing is, or what ours works with. It does not imply any affiliation with, sponsorship by, or endorsement from them, and we claim no rights in their marks.

Where we describe how our product compares with another, we describe what that product actually does. If we have got something wrong, write to hello@superiora.ai and we will correct the page.

The open-source components the platform is built on carry their own licences and notices: see third-party notices.